You should always be cautious when taking information from just anyone when it comes to SEO, however you’ll have to learn how to trust someone. When you read the tips provided for you in this report, you will see that this advice is about as trustworthy as it pertains. No thrills or hyperbole here, only the simple truth about how you can use SEO to boost your website’s rankings.

To avoid duplicate content clogging up search engines, you will need to make certain the search engines know exactly which pages to index once you create and upload new pages. You always have to delete the previous pages completely from your server and be certain you’re only indexing the latest and most relevant content.

For search engine optimization, avoid heavy use of flash, or even avoid it completely if possible. The same is true for frames and using things like AJAX. This is because different pages or components in similar or flash set-ups will share the same connection, instead of having differentiated links. This makes it more difficult for search engines to locate.

When optimizing a page for search engines, don’t allow keywords take up more than twenty percent of this page’s total content. This is a cumulative figure, including every keyword integrated in the page. Main keywords shouldn’t make up over five percent of articles, and secondary key words should be limited to two or three percent.

If your site has a specified set of classes, optimize the URLs on your website to include the keywords associated with the categories. Say you have two classes, dogs and cats. Google likes it better if the URLs for such a website are mysite.com/cats and mysite.com/dogs rather than something like mysite.com?category=1. Even more importantly, people trying to find a keyword related to one of the classes are more likely to arrive at one of the subpages when you use a logical URL structure.

Remember to efficiently use the description meta tag on your site, because that’s exactly what search engines will use to outline what a page on your site is all about. Search engines will normally utilize a maximum of 160 characters for this description meta tag. Using the description meta tag, will go a long way toward boosting your search engine optimization value.

Put headline tags about webpage titles. These names should always include important keywords. Search engines search for headline tags to ascertain what the content of the page is all about. A great headline should have a descriptive name that alerts search engines into the key ideas presented on the webpage. This is a little html trick that will improve search engine results.

Always attempt to create new content as often as possible. Choose a realistic goal for post new content, if it be once a day or once per week, and hold yourself to that objective. Search engines require frequency of upgrading into account when they determine site rankings. Sites with more new content appear higher on search engine results pages.

Do your homework on the search engine crawlers. Many search engines use different approaches and qualifications for their ranks, but mainly use a similar kind of crawler. Read up on the kinds of crawlers they use, what they can and cannot see, and how you can use them to your advantage.

As you can tell from this guide, that the best SEO tips are short, sweet and to the point. They won’t give you the runaround with fluff and they do not make any bold promises you will be instantly rich, in case you simply do this or that. This is real information for the actual site owner. Use it wisely and watch your rankings rise.